Hi, I’m Alia, founder of AND ROAM.
We make limited-edition leather goods that drop in small batches throughout the year. Each one is designed to last, to be loved, and to make life a little easier.
We’re here for people who want to buy less, but buy better. People who are looking for thoughtful design, not throwaway trends. And people who believe, like we do, that small choices add up to bigger changes.
How it started.
I’ve always been someone who makes things. I don’t know exactly where it came from, but creativity has shaped the way I see the world for as long as I can remember. I’m drawn to anything that combines form and function, art, design, objects that are beautiful and practical.
I trained as an architect, but working in that world proved difficult. As someone with dyslexia, I found the traditional path limiting. I started to imagine what life might feel like if I worked for myself, if I could create a rhythm that allowed me to lean into my strengths, and find joy in bringing my own ideas to life.
Leather came into my life almost by accident. I was teaching myself how to bind a book, and when it was finished I thought, what if I wrapped it in leather? So I bought a small piece… and that was it. I was completely hooked. I fell in love with the texture, the smell, the way it ages, the way it holds a story.
From there, everything unfolded slowly and with purpose. I realised that I could build something that combined all the things I care about, sustainability, good design, useful objects, and do it in a way that made space for people like me. People who think a little differently. People who value things made with thought and care.
Why small batches?
Because the world doesn’t need more stuff, it needs better stuff.
When I decided to start a product-based business, I knew it had to be different. With 8 billion people and rising, I couldn’t ignore the impact of mass production. So I chose to create slowly and intentionally, making only what’s needed, in limited runs that avoid waste and overstock.
Built to last (and then some).
We design every piece with durability in mind, using strong leather, smart joins, and construction that’s riveted, because stitching can wear out. Our bags, if looked after probably, won’t need repairs but you can replace parts down the line, because longevity is part of sustainability too.
Less clutter. More clarity.
We believe products should help simplify life, not add to the chaos. So every design starts with a question: how will this make your day smoother, lighter, or more organised? It’s up to us to make products that work well and hard, so you don’t have to.
Our promise.
We wanted our products to be about giving you something you’ll reach for every day, because they work, because they last, because they help and because they’re made for people who value good design and peace of mind.
AND ROAM stands for honest, functional, and well thought through design that brings something to your life that you can rely on and trust for all of your roaming, whether that’s at home or beyond.
Small Batches
Everything we do is made in small collections so we only make what is ordered and no more.
Made By Hand
We believe in making things using our hand. Using traditional skills.
Our Goal
Real people making great products that last, function really well and age beautifully.